T86 & Trump Tariff Double Whammy: Temu quietly launched "Cross-Account Product Migration", allowing full-managed sellers to rapidly transfer bestsellers to semi-managed stores.
$800 De Minimis Threat: Industry sources warn Trump may cancel the exemption on April 2, forcing Temu to prioritize semi-managed (now 70% of US traffic) for policy resilience.
1️⃣ Traffic Prioritization:
Migrated products gain search ranking boosts and 70-80% legacy full-managed traffic.
Platform-run promotions shift focus to semi-managed listings.
2️⃣ Pricing Fast-Track:
Transferred items skip standard review queues via "priority pricing通道".
Temu pledges 48-hour price approval turnaround (vs. 5-7 days normally).
⚠ Account Binding Risks:
Authorization requires pre-existing semi-managed stores under the linked entity.
Only "explosive products" (top 20% SKUs) eligible for transfer.
📊 Operational Realities:
Full-managed refugees: Must now handle warehousing/logistics – viable only for Tier-1 suppliers.
Veteran semi-managed sellers: Advised to price in 15-20% tariff cushions ahead of April.
Temu’s Calculus:
Semi-managed transfers reduce platform liability for tariff shocks.
Retains sellers while offloading cost pressures onto merchants.
Seller Dilemma:
"Staying full-managed risks sudden delisting; going semi-managed demands capital we don’t have." — Zhejiang home goods vendor
Data Point: During beta tests, migrated SKUs saw 22% higher ASPs but 35% lower conversion vs. full-managed’s loss-leading pricing.
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